Brand guidelines · Edition 01 · November 2026
The mark, the icon and the figure: the whole system on one line. The logo package holds all nine versions as SVG, PNG and PDF.
The mark
Heavy and light
un is set at full weight and pushes. snow is set light and is on its way out. The meaning sits in the weight, not in a symbol.
The typeface
Anybody, by Etcetera Type Co., at 150 percent width. The letters sit low and wide, the way a blade does. Nothing leans and nothing is chromed.
The detail
The u is an n turned half a turn. Nobody notices until it is pointed out, and after that it cannot be unseen.
Clear space
The width of one heavy n on every side.
Two cuts
Large cut (snow 350) from 40 mm / 240 px wide. Small cut (snow 500) from 18 to 40 mm / 110 to 240 px. Below that, the icon. On steel, by laser or embossing, not below 80 mm, large cut.
Always one colour
Black or petrol on light, white on dark. Never un in one colour and snow in another. Never stretched, leaning, all heavy, or on a low-contrast ground.
How light the snow is
un stays at weight 900. snow is shown from 250 to 500; 350 is the large cut, 500 the small cut.
- snow 250
- snow 300
- snow 350Large cut
- snow 400
- snow 450
- snow 500Small cut
Colour and type
#0E5C6B · RGB 14 92 107
Brand colour. White on Petrol 7.6:1.
#1B1B1A · RGB 27 27 26
Mark and text on light.
#FFFFFF · RGB 255 255 255
Mark on dark. On black powder-coated blades the mark is always white.
Anybody
ABCDEFGHIJ abcdefghij 0123456789
The mark and headlines, at 110–150 % width (Etcetera Type Co.). 350–900. SIL Open Font License.
Instrument Sans
ABCDEFGHIJKLM abcdefghijklm 0123456789
Running text and tables. 400–700. SIL Open Font License.
The icon
un in white on Petrol, 62 % of the tile width. Because the u is an n turned half a turn, the pair reads the same upside down.
The figure
A second, wordless graphic for surfaces: snow, cleared ground, and the straight edge the blade leaves between them. Never a replacement for the mark.
Headlines and voice
The heavy un becomes a device for headlines: the prefix in full weight, the rest light. It carries the brand into every headline without putting the logo everywhere.
unsnow the driveway.
unsnowed by 7.
unshovel your winter.
| Where | How |
|---|---|
| Box, social, ads | Dry. One line per surface, at most. Always about the rider, never the product. |
| Catalogue, price list, terms | No jokes. The word stands on its own next to article numbers and fitment. |
| Never | Exclamation marks, beast, killer, dominate. |
Written as UNSNOW in running text; the wordmark is lowercase: unsnow.